Image source: Google
Google Universal Analytics will shifting into Google Analytics 4 and after July 1, 2024, any integrations related with Universal Analytics such as Google Ads and Search Ads 360 will no longer accessible. While some warnings already issued since March 2023 and Google keep reminding everyone every few months to switch into Google Analytics 4, this is the last warning from Google and after July 1, 2024 the migration is no longer available for anyone.
Will Google Analytics 4 Gives More benefits than Google Universal Analytics?
The answer is YES. Google Analytics 4 promises everyone with these features.
- More Secure on Privacy Data.
- Better capabilities on cross-device tracking.
- Built-in Machine-Learning to identify latest trends and insights.
- Customized Bounce Rate update to see how well your business.
- Direct sync to Google Ads.
But, is Google Analytics 4 really important?
ABSOLUTELY YES, no matter what kind of business you have and how small your business, Google Analytics 4 is game-changer for your business. Google Analytics 4 can measures how many people know your business quality and since anyone from the world can see your business online, that means it’s possible to meet new people from different country, which is something hard to do before Google Analytics 4 exists. While you still need dedication and hardwork to run business greatly, you might save a few hours and days in analytics duties.
Google Analytics 4 also allows you to see popular trends from everyone, especially your customers and analyze which ads that generates more interest to customers. With this tool, you can learn how they behave outside and do one-step closer to fulfill their wants.
Is Google Analytics 4 free?
ALSO YES, Google Analytics 4 is available for free to anyone, but if you want to increase your standards, you still can pay the premium version called Google Analytics 360. However, this premium version might be only recommended for big companies or businesses as the minimum average price for Google Analytics 360 is $50,000/year and might be larger for much bigger companies and competitive. If you still starting or have small business, just stick with Google Analytics 4, it’s still good enough.
Closing Words
The era of Google Analytics will change, but surely it will bring better choice for anyone, before Google Analytics exists you need to go outside and run/walk/drive for hundred miles just to promote your business, but with Google Analytics, you can do this inside your home. And the shifting from Google Universal Analytics into Google Analytics 4 won’t bring any problem, except on the migration. Although it’s likely Google already helped you to migrate some parts automatically.
